The historical data for the sold production of unsweetened mineral waters and aerated waters in Denmark indicates fluctuating trends, with notable dips between 2015 and 2020. The most substantial decrease occurred in 2015, with a year-on-year decrease of 26.2%. The period between 2018 and 2020 saw a persistently negative or minimal growth trend, highlighting significant volatility in this market segment.
The last two years (2022 and 2023) showcased stabilization and moderate year-on-year increases of approximately 6.74% and 3.67%, respectively. The market stood at €39.997 million in 2023.
Notably, the average annual growth rate (CAGR) over the past five years was slightly negative at -2.11%, reflecting a challenging environment. However, forecasts for the period from 2023 to 2028 predict a slight positive CAGR of 0.49%, indicating expectations of steady albeit modest growth ahead.
Future trends to watch for include consumer preferences shifting towards healthier, unsweetened beverage options and potential innovations in product offerings that could drive higher value through 2028. Monitoring the impact of environmental sustainability trends on packaging and production practices will also be crucial for market participants.
