The soap market (excluding solid soap) in El Salvador demonstrated fluctuations from 2013 to 2023, with the market size reaching approximately 10.343 million USD in 2023. The market experienced both growth and declines over this period, with notable year-on-year changes such as a decrease in 2014 by 10.18% and an increase in 2015 by 15.65%. Recent years showed a more stabilized growth, with modest increments in 2021 at 5.81%, followed by slight increases in 2022 and 2023.
Future trends to watch for include potential growth factors such as increased consumer interest in liquid soaps due to hygiene awareness, innovations in soap formulations, and expanding retail channels. Economic factors and consumer spending power may influence market dynamics as well.
