The solid soap market in Zambia, valued at $39.485 million USD in 2023, exhibited varied trends over the past decade. From 2013 to 2016, the market saw a decline, before rebounding significantly in 2017 with a notable increase of 43.04%. Despite minor fluctuations, the market has generally been on an upward trajectory, with the last two years showing year-on-year growth of 2.56% in 2022 and 2.45% in 2023. The compound annual growth rate over the past five years stands at 1.81%.

Future trends to monitor include:

Shifts in consumer preferences towards environmentally friendly and organic soap products.
The potential impact of economic fluctuations on consumer spending patterns.
Market penetration of new entrants influencing pricing and competitive dynamics.
Impact of regulatory changes on production and importation of solid soap products.