The tomato juice market in Denmark experienced a significant decline from 2013 to 2023, dropping from 1.5172 million euros to 0.51632 million euros. This represents a decline rate on a yearly basis, with the sharpest decreases observed between 2014 and 2019. The most recent two-year period saw an 11.90% reduction in 2023.
Looking at a broader time frame, the last five years ending in 2023 showed an average annual decline (CAGR) of 8.32%. The future trend, based on forecast data up to 2028, indicates a continuing downturn with a five-year average annual decline rate of 16.84%, resulting in an overall market reduction of 60.24% by 2028.
Future trends to watch for include potential market stabilization due to health-conscious consumer shifts or possible market disruptions by new entrants introducing innovative tomato juice products. Monitoring consumer preferences and macroeconomic factors will be critical for stakeholders in this declining market.
