The market size value of non-solid soap in Finland has experienced a steady decline with fluctuations over the past decade. In 2023, it stood at 21.234 million USD, indicating a consistent downward trend since its peak in 2014. Recently, year-on-year variations have shown a 4.54% decrease in 2023 compared to the previous year. The compound annual growth rate over the last five years reflects an average annual decrease of 4.33%.
Future trends to watch for include:
- Potential shifts towards eco-friendly and sustainable liquid soap products.
- Influence of changing consumer preferences and hygiene awareness post-pandemic.
- Impact of innovations in product formulations and packaging on market revival.
