In 2023, the proportion of individuals in Basse-Normandie who had either ordered goods or services online more than a year ago or had never ordered was higher than in subsequent forecast years. From 2024 onward, a declining trend is evident, with the percentage decreasing from 18.49% in 2024 to a projected 13.87% by 2028. Year-on-year changes illustrate a consistent decrease, indicating growing acclimatization towards online ordering among individuals in the region. Over the forecast period, this trend highlights a CAGR of about -2.50%, showcasing significant digital adoption.
Future trends to watch for include:
- Increased internet penetration and digital literacy could further reduce this segment of non-adopters.
- Potential shifts in consumer behavior due to technological advancements or improvements in e-commerce platforms might expedite this decline.
- Watch how local businesses adapt to capture this transitioning audience.
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