In 2023, the plum juice consumption in the US stood at 0.18 pounds. Moving into the forecasts from 2024 onwards, we observe a consistent decline in consumption. For instance, the year-on-year decrease from 2023 to 2024 is approximately 11.1%. This downward trend continues with a 6.25% reduction from 2024 to 2025, a 13.3% decline from 2025 to 2026, an 8.3% decrease from 2026 to 2027, and finally a 8.3% drop from 2027 to 2028. Over the last five years, the Compound Annual Growth Rate (CAGR) predicts an average annual decrease of 7.4%.
Key future trends to watch for include the shifting consumer preferences towards healthier and potentially more exotic juices, the impact of new marketing strategies or product innovations by juice manufacturers, and the broader economic factors influencing consumer disposable income. Keeping an eye on these trends may provide insights into potential market adjustments or opportunities for growth within this segment.
