Since 2013, the flavoured liquid milk products market in Sweden has experienced a consistent decline in market size, evaluated in million euros. By 2023, the market value stood at 98.505 million euros, reflecting a steady downward trend. Over the last two years, the market saw a year-on-year decline of around -3.5%. Analyzing the past five years (2019-2023), the Compound Annual Growth Rate (CAGR) is approximately -3.06%. Projections for the next five years (2024-2028) anticipate further contraction with a forecasted annual average decrease of -3.39%, summarizing an overall reduction of -15.84%.
Future trends to watch:
- Sustained decline in demand for flavoured liquid milk products.
- Possible shifts towards healthier and plant-based alternatives.
- Impact of changing consumer preferences influenced by health trends.
- Potential innovation in product offerings to stimilate market interest.
