The market size volume per capita for men's or boys' shirts of textile fabric not knitted or crocheted in Sweden showed a declining trend from 2013 to 2023, decreasing from 0.94 in 2013 to 0.7 in 2023. Notably, there was a sharp decline in 2020, likely influenced by the COVID-19 pandemic, with a small rebound in 2021. Over the last two years, the market contracted modestly with a year-on-year decrease, marking a -2.7% drop in 2022 followed by a -1.4% reduction in 2023. The five-year CAGR from 2018 to 2023 was -1.4%.

Future trends to watch for include:

Shifts in consumer behavior post-pandemic, as remote work may continue to influence clothing choices.
Environmental sustainability and ethical manufacturing trends possibly affecting market preferences towards more sustainable and transparent brands.
The impact of digital retail transformation, potentially shifting consumer buying habits and impacting the market size.