Inbound tourism consumption of food and beverage serving services in Japan experienced substantial growth from 2013 to 2019, peaking at 828.53 billion yen before dramatically dropping to 488.4 billion yen in 2020 due to the global pandemic. Recovery followed in 2021 with a 68.59% increase year-on-year, reaching 823.38 billion yen by 2021 and continuing to rise steadily to 997.8 billion yen in 2023.

Future projections indicate continued growth, with a forecasted value of 1210.0 billion yen by 2028, reflecting a compound annual growth rate (CAGR) of 3.09% over the next five years. The significant growth rate over the years suggests robust recovery and positive outlooks for the inbound tourism sector.

Key future trends to watch for include:

Changing consumer preferences towards local and authentic culinary experiences.
The impact of digital innovations in food service, including mobile ordering and delivery.
Possible fluctuations in international travel policies and health regulations affecting tourist inflow.