The European toys and games market shows Germany leading with a significant share of €46.51 million. Czech Republic and the United Kingdom follow, contributing notably less. The market has experienced varied year-on-year changes, with Romania (13.02%), Bulgaria (9.09%), and Slovakia (7.13%) demonstrating strong growth. Countries like France and Austria saw notable declines, with drops of -9.51% and -6.31% respectively.
Looking ahead, the industry is expected to focus on sustainable products, digital integration, and educational toys, which could reshape consumer preferences and distribution strategies across Europe. Watch for emerging markets like Romania and Bulgaria showing robust growth potential.
Top countries in Toys and Games Turnover Share by Country (Million Euros)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 46.51 | 2023 | +3.64% | +0.4% | View data |
| 2 | 2 Czech Republic | 10.98 | 2023 | +3.03% | +3.47% | View data |
| 3 | 3 United Kingdom | 7.77 | 2023 | +0.45% | -0.41% | View data |
| 4 | 4 Spain | 6.58 | 2023 | +5.33% | +1.04% | View data |
| 5 | 5 Austria | 6.09 | 2023 | +2.58% | -6.31% | View data |
| 6 | 6 Italy | 5.3 | 2023 | -3.01% | -1.16% | View data |
| 7 | 7 Bulgaria | 3.84 | 2023 | +15.61% | +9.09% | View data |
| 8 | 8 Poland | 3.69 | 2023 | +4.11% | +6.58% | View data |
| 9 | 9 France | 3.02 | 2023 | -7.78% | -9.51% | View data |
| 10 | 10 Hungary | 2.47 | 2023 | +4.13% | +5.26% | View data |
