From 2013 to 2023, data and voice mobile broadband subscriptions in Italy saw steady growth, rising from 49.55 to 87.54 subscriptions per hundred persons. The year-on-year variation was significant initially, peaking in 2014 at 23.74%, but it has slowed down to 2.48% by 2023. The compound annual growth rate (CAGR) decreased from 18.14% in 2015 to 2.4% by 2023, indicating a maturing market.
Looking forward, the forecasted CAGR for the next five years up to 2028 is 1.25%, with an overall growth rate of 6.43%. This slower growth suggests that the market will continue to mature, reaching saturation.
Future trends to watch for:
- Increased adoption of 5G technology
- Expansion of IoT services driving mobile broadband demand
- Possible market saturation leading to consolidation activities