The Red Wine without PDO market in France has fluctuated over the past decade. In 2023, the per capita consumption stood at 21.09 liters. The most significant increase occurred from 2016 to 2017, but consumption peaked in 2018. Recent data indicates a slight recovery or stabilization from 2020 to 2023. The year-on-year variation reveals a less than 1% increase from 2022 to 2023. The five-year compound annual growth rate indicates a declining trend of approximately 1.7% annually, highlighting a decrease in popularity or shifts in consumer preference towards other wine categories.
Looking forward, evolving consumer interests towards premium wine categories or health-conscious choices may impact this market segment. Additionally, sustainable and organic winemaking practices could attract more attention. Monitoring these dynamics will be crucial for anticipating future market shifts.
