The hair shampoos market in New Zealand has experienced fluctuations from 2013 to 2023, with values reaching 104.91 Million US Dollars in 2023. Over the past two years, the market showed growth with year-on-year increases of 0.74% in 2022 and 0.72% in 2023. The five-year CAGR from 2019 to 2023 stood at 0.76%, indicating a steady upward trend, despite some past years of decline.

Future trends to watch for include:

Rising demand for organic and natural shampoos driven by increasing consumer consciousness about ingredients.
The influence of sustainability on packaging choices and product formulations.
Potential impact of economic conditions on consumer purchasing power and preferences.