Forecast: Sold Production of Shampoos, Hair Lacquers, Preparations for Permanent Waving or Straightening in Germany

In 2023, the sold production of shampoos and similar products in Germany was valued at 530.0 million Euros. Observing the forecasted data from 2024 to 2028, there is a consistent yet slight decline in production value. Specifically, the year-on-year variations reveal a reduction: 0.67% decrease from 2024 to 2025, 0.67% from 2025 to 2026, 0.67% from 2026 to 2027, and 0.67% from 2027 to 2028. Over five years, the compound annual growth rate (CAGR) denotes a steady annual average decrease.

Future trends to watch include:

  • A continued decline in production value might suggest market saturation or increased competition.
  • Potential shifts in consumer preferences towards more specialized or sustainable hair care products could impact future dynamics.
  • Innovation and branding strategies will be crucial for manufacturers to maintain or capture market share.

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