The market for women and girl blouses and shirts made of cotton in Montenegro has shown moderate growth from 2013 to 2023. In 2023, the market value per capita stood at $1.28. Reviewing the past decade, there was a notable increase from $0.94 in 2013 to a peak at $1.36 in 2015. Since then, the market has stabilised, with values hovering around $1.27 to $1.28 from 2019 to 2023, showing a slight increase from the previous year and steady performance most of the time.
Over the last two years, the year-on-year variation showed minimal change, less than 1%, indicating market saturation. The compound annual growth rate (CAGR) over the last five years indicates a slight decline, mainly due to the market's saturation and consistent buying patterns.
Looking to the future, trends to watch include potential shifts towards sustainable and ethical fashion, which might redefine market dynamics. Innovations in cotton fabric technology and consumer preferences for eco-friendly products will likely play pivotal roles in shaping future market trends in Montenegro.
