In 2023, household expenditure on alcoholic drinks in Italy stood at an estimated value. From 2024 to 2028, this expenditure is forecasted to rise gradually from €10.35 billion to €10.7 billion. The year-on-year growth in expenditure is relatively stable, ranging from approximately 0.77% to 0.87%. Over this five-year span, the Compound Annual Growth Rate (CAGR) is expected to show a modest average growth.
Future trends to watch for include:
- Influence of changing consumer preferences towards premium and craft beverages.
- Impact of regulatory changes and taxation on alcoholic beverages.
- Growth in online retail channels and digital consumption trends.
- Demographic shifts and their effect on consumption patterns.
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