The import of eye make-up preparations to the Philippines is projected to rise from 879.81 thousand kilograms in 2024 to 1033.3 thousand kilograms in 2028, establishing a consistent year-on-year growth. In 2023, the import volume stood at 840.56 thousand kilograms. Comparing 2023 to 2024, the year-on-year variation is approximately 4.67%, illustrating a rising trend. Over the last two years, the import quantity has noticeably increased by 8.47%. The Compound Annual Growth Rate (CAGR) over the forecasted five-year period is estimated at 4.11% annually.
Future trends to watch for include the evolving consumer preference for premium eye make-up products, which may shift demand patterns. Moreover, external economic factors such as tariff policies and supply chain logistics will be crucial in influencing the volume of imports. Observing shifts in digital marketing efforts and global beauty trends will also provide insights into potential demand surges or declines.