The personal deodorants and antiperspirants market in Turkey has exhibited a downward trend from 2013 through 2023. The value in 2023 stood at 165.56 million USD, reflecting a consistent decline over the years. Specifically, the year-on-year variation from 2022 to 2023 was a decrease of 1.73%, while the average annual decline (CAGR) over the last five years (2019-2023) was -1.2%. Looking forward, the forecast for the five-year period from 2024 to 2028 indicates an average annual decline (CAGR) of -1.53%, which results in a cumulative projected market decrease of 7.41% by 2028.

Future trends to watch for:

Potential shifts in consumer preferences towards natural or organic products.
Market impact of economic fluctuations and consumer purchasing power.
Innovations and advancements in product formulations and packaging.
Marketing and promotional strategies by leading brands to reignite market interest.
Regulatory changes affecting product ingredients and safety standards.