The perfumed bath salts and bath preparations market in India stood at $30 million in 2023. Forecasted data from 2024 to 2028 show a consistent decline in market value. Specifically, the market value is predicted to fall from $29.471 million in 2024 to $27.764 million in 2028. The year-on-year percentage variation shows a declining trend, averaging a CAGR of approximately -1.5% over the forecasted period. This consistent decrease suggests a shrinking market, indicating potential shifts in consumer preferences or increased competition within the self-care segment.

Future trends to watch for:

Rising consumer interest in organic and natural bath products could influence market dynamics.
Innovations in product formulations and marketing strategies could revitalize consumer interest.
The impact of e-commerce and social media marketing on consumer preferences and purchasing behavior.
Potential regulatory changes impacting the beauty and personal care industry.