In 2023, the sold production of perfumes and toilet waters in France was valued at 3.26 billion euros. As we transition to 2024, forecasted data suggest a value of 3.3274 billion euros. This represents a year-on-year increase of 2.07%. The subsequent years show continuous growth: 2025 with a 1.87% increase, 2026 with a 1.81% increase, 2027 with a 1.77% increase, and 2028 with a 1.72% increase. Over the past two years (2023 to 2025), the overall trend indicates steady growth in the market, with the five-year Compound Annual Growth Rate (CAGR) highlighting an average annual increase of 1.85%.
Future trends to watch for include potential market entry by new innovative brands, shifts towards sustainable and organic product lines, and evolving consumer preferences driven by demographic changes. Monitoring these factors will be crucial for understanding the market dynamics beyond 2028.
