The US programming and broadcasting activities output experienced fluctuations from 2013 to 2023, marked by varying trends in year-on-year growth and compounded annual growth rate (CAGR). The value stood at $236.02 billion in 2023. Notable periods of stronger growth include 2014 with a 6.81% increase, and 2016 with an 8.01% increase. However, there were periods of minimal growth or slight decline as seen in 2019 with a -1.71% variation. Over the past two years (2022 and 2023), growth moderated to 2.08% and 2.66% respectively, culminating in a five-year CAGR of 2.51%.
Looking forward, forecasted data from 2024 to 2028 project a continued rise in output, although at more modest growth rates, indicating a five-year projected CAGR of 1.88% and a total forecasted growth of 9.75% by 2028.
Future trends to watch out for:
- Technological advancements and their impact on broadcasting capabilities and content delivery formats.
- Regulatory changes and their potential effects on industry operations.
- Shifts in consumer behavior towards on-demand and digital streaming services.
- The impact of global economic conditions on advertising revenues and media investments.
