Based on 2023 data, the European Toys and Games industry reveals Germany leading in wages and salaries with €621.2 million, followed by the United Kingdom at €168.5 million, and the Czech Republic at €137.2 million. Germany witnessed a modest growth of 2.27%, while the United Kingdom saw minimal growth at 0.37%. The Czech Republic's wages and salaries rose significantly by 6.3%. Germany's market dominance is evident, with Austria, Spain, and Poland also showing notable figures at €134.7 million, €92.6 million, and €72.9 million, respectively. The highest growth rates in 2023 were observed in Portugal (21.45%) and Lithuania (19.14%).
A varied trend emerges with countries like Hungary, Poland, Bulgaria, and Romania showing double-digit growth rates. Conversely, Italy, France, and Greece experienced declines at -0.67%, -3.48%, and -2.47%, respectively. Most significant relative increase is seen in lower-value countries: Lithuania and Portugal.
Future trends to watch include the technological integration in toys, increasing wages due to higher demand, and a surge in eco-friendly toys manufacturing, particularly in Germany and Poland. The growth in Central and Eastern European countries points towards a shift in regional emphasis in this industry. Countries with declining figures may need strategic shifts to reverse trends.
Top countries in Toys and Games Wages and Salaries by Country
| # | 10 Countries | Million Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 621.2 | 2023 | +2.7% | +2.27% | View data |
| 2 | 2 United Kingdom | 168.5 | 2023 | +1.51% | +0.37% | View data |
| 3 | 3 Czech Republic | 137.2 | 2023 | +4.57% | +6.3% | View data |
| 4 | 4 Austria | 134.7 | 2023 | +2.67% | +1.55% | View data |
| 5 | 5 Spain | 92.6 | 2023 | +3.81% | +1.02% | View data |
| 6 | 6 Poland | 72.9 | 2023 | +9.62% | +12.25% | View data |
| 7 | 7 Hungary | 72.7 | 2023 | +5.82% | +8.57% | View data |
| 8 | 8 Italy | 55.6 | 2023 | +1.46% | -0.67% | View data |
| 9 | 9 France | 52.1 | 2023 | +2.16% | -3.48% | View data |
| 10 | 10 Bulgaria | 50.1 | 2023 | +8.21% | +11.4% | View data |
