The forecast for total internet purchases in Norway shows a steady increment from 2024 to 2028. The percentage of persons aged 16-74 engaging in internet purchases is projected to rise from 88% in 2024 to 93% in 2028. This represents a year-on-year growth rate of about 1% from 2024 to 2025, continuing at a similar rate in subsequent years.
When considering the last two years prior to 2024, the trend indicates consistent growth in total internet purchases within this demographic. The average annual growth rate, or CAGR, over the forecasted five years stands at approximately 1.1%.
Future trends to watch for include the increasing adoption of mobile and AI-driven shopping platforms, enhanced digital payment security, and a potential rise in cross-border e-commerce as logistical barriers continue to be reduced.
