From 2013 to 2023, the Finnish per capita market for knitted or crocheted shawls, scarves, mufflers, and similar items saw a consistent decline in value from €1.59 to €0.69. The market halved in size over this decade. Between 2022 and 2023, the market decreased by 5.48%, while the compound annual growth rate (CAGR) between 2018 and 2023 stood at -5.33%, indicating a persistent downward trend over recent years.

Future trends to watch for include:

Sustainability and eco-friendly textiles, possibly leading to product innovations.
Potential impact of fashion trends and shifts towards locally-sourced products.
Digital platforms boosting direct-to-consumer sales, expanding reach with minimal overheads.