The import of cranberries, bilberries, and similar fruits to Italy shows a positive trend from 2024 to 2028, with volumes growing steadily from 7.9 to 9.1 million kilograms. In 2023, the import stood at a slightly lower level, implying a consistent increase over the forecasted period. Year-on-year percentage variations indicate a steady growth rate, hinting at a robust demand, with an average annual growth rate (CAGR) over the five years further reinforcing this upward trajectory.

Future trends to watch:

Changes in consumer preferences towards healthier diets could amplify demand, potentially boosting import volumes.
Trade policies affecting intra-European fruit exports may influence cost and availability.
Global events impacting agricultural productivity might present challenges or opportunities within the supply chain.