In 2023, fresh cranberry consumption stood at 0.065 pounds in the US. From 2024 to 2028, consumption is forecasted to decrease from 0.063 to 0.056 pounds, marking a year-on-year decrease of 3.17% in 2025, 1.64% in 2026, 3.33% in 2027, and 3.45% in 2028. Over this period, a CAGR of -2.93% is expected, indicating a steady decline in fresh cranberry consumption.

Future trends to watch for:

Growing consumer interest in health benefits could stabilize or boost consumption.
Market innovations in cranberry products might impact demand.
Climate changes affecting cranberry yield could alter availability and pricing.