The UK Personal Deodorants and Antiperspirants market has shown varied trends over the past decade, with significant growth peaking in 2014, followed by fluctuations and a substantial dip in 2020. The market stood at 1.0268 Billion US Dollars in 2023. Year-on-year growth from 2021 to 2022 was modest at 1.08%, with 2022 to 2023 showing a similar trend at 1.06%. The market's CAGR over the past five years has averaged -1.85%, indicating a slightly downward trend.

Looking ahead, forecasted data from 2024 to 2028 suggests a slow but steady recovery, with a projected 5-year CAGR of 0.79% and an overall growth rate of 4% by 2028. Key future trends to watch for include:

Increasing consumer preference for natural and eco-friendly products.
Technological advancements in product formulation and packaging.
Growing awareness and demand for personalized and gender-neutral deodorant products.
Impacts of lifestyle changes and remote working trends on product usage patterns.