The Italian fresh poultry meat market experienced fluctuations from 2013 onwards, dropping by 2.45% in 2013, but rebounded with a 9.23% increase in 2014. Between 2015 and 2016, the market continued to grow steadily, seeing year-on-year increases of 5.49% and 5.2%, respectively, but faced a significant downturn in 2017 with a 16.39% decline. This was followed by slight recoveries and declines through 2020. Notably, the market regained momentum in 2021, with a 5.11% rise. The market in 2023 stood at 1.1898 Billion Kilograms, showing a modest growth of 0.8% year-on-year. From 2022 to 2023, the market grew with a CAGR of 2.02%, while the forecast for the next 5 years indicates an average annual growth (CAGR) of 0.6%, with an overall 5-year growth rate projected at 3.03%.
Future trends to watch for include:
- Potential influences of health trends and consumer preferences towards organic and natural poultry products.- The impact of advancements in supply chain and sustainability practices in poultry production.- Market reactions to economic and policy shifts impacting the agriculture and food sectors.
