Whisky Market Size Value in Austria

The whisky market size value in Austria exhibited fluctuations over the last decade, with moderate growth followed by periods of decline and recovery. Between 2012 and 2018, the market generally trended upwards, peaking in 2018 at €36.652 million. However, from 2019 onwards, the market experienced a noticeable downturn, reaching a low of €28.842 million in 2020. Recent years show slight recovery with modest annual growth, but the market value remains below the highs seen in earlier years. Over the past two years (2022-2023), the market has shown minor positive variations, indicating a possible stabilization.

Key variations:

• 2012: +0.029%
• 2013: +13.97%
• 2014: -5.17%
• 2015: -2.56%
• 2016: +7.56%
• 2017: +2.58%
• 2018: +9.42%
• 2019: -12.25%
• 2020: -10.33%
• 2021: +0.79%
• 2022: +1.04%

The Compound Annual Growth Rate (CAGR) over the last five years has been negative at -2.59%, highlighting a contraction phase in the market.

Future Trends:

• Consumer preferences moving towards premium and craft whisky brands may drive growth.
• Increasing tourism in Austria could positively impact whisky sales.
• Market recovery is likely contingent on broader economic conditions and consumer confidence post-pandemic.

Monitoring these trends will be crucial for forecasting the whisky market trajectory in Austria.