The per capita market size value for non-solid soap in Switzerland displayed a notable decline from 2013 to 2023, decreasing from $2.55 to $1.67. Between 2022 and 2023, there was a 2.34% decrease, while the previous year experienced a marginal increase. Over the past five years, the compound annual growth rate (CAGR) has been negative, indicating a steady downward trend.
Future trends to watch for include consumer shifts towards sustainable and organic products, which could positively influence market growth. Additionally, increasing awareness about hygiene due to health concerns might provide opportunities for manufacturers to innovate and capture market share.
