The Ugandan soap market, excluding solid soap, has seen fluctuations in value over the years, contracting significantly between 2013 and 2016 before experiencing modest fluctuations. As of 2023, the market value stood at 18.278 million USD. Notably, the past two years witnessed near-stability with minor declines in market size: -0.48% in 2022 and -0.47% in 2023. The five-year compound annual growth rate (CAGR) trajectory showed slight downward movement, indicating a steady yet minimal decrease in growth at -0.48% annually.

Future trends to watch include:

The impact of economic shifts and inflation on consumer spending power.
Potential growth in demand for environmentally-friendly and locally sourced products.
Advancements in liquid detergent formulations and packaging innovations.