In 2023, the percentage of individuals in Lombardy who made their last online purchase within the past three months stood at approximately 56.5%. As of 2024, this figure is projected to rise significantly, reaching 58.8%, with steady annual growth anticipated. The expected annual growth rates through 2028 are 4.9% (2025), 4.6% (2026), 4.4% (2027), and 4.2% (2028). Over the five-year forecast period, the compounded annual growth rate (CAGR) indicates a consistent upward trend in online purchasing behavior among internet users.
Future trends to watch for:
- Continued advancement in e-commerce technology, including AI-driven personalization and improved customer experiences.
- Increased mobile commerce as smartphone penetration deepens.
- The role of digital payment solutions in facilitating online purchases.
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