In 2023, the percentage of individuals in Basilicata who made an online purchase in the last 12 months stood at approximately 59.0%. From 2024 to 2028, forecasts indicate a consistent increase: 62.2% in 2024, 65.41% in 2025, 68.6% in 2026, 71.77% in 2027, and reaching 74.93% by 2028, reflecting a steady upward trend.
Year-on-year percentage increases display a progressive growth rate as digital adoption enhances. The Compound Annual Growth Rate (CAGR) over this forecast period is approximately 5.1%, highlighting a robust momentum in the region's online purchasing behavior.
Future trends to watch for include the influence of digital payment advancements, the impact of local e-commerce growth, and potential changes in consumer preferences leaning towards sustainability.
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