The forecasted beer market size in Japan in terms of volume per capita from 2024 to 2028 shows a slight decline. From 21.96 kilograms per capita in 2024, it is expected to decrease to 21.82 kilograms per capita by 2028. This gradual reduction represents a year-on-year variation of approximately -0.14% in 2025, -0.18% in 2026, and -0.14% in both 2027 and 2028. The predicted CAGR indicates a modest average annual decline of around -0.15% over these five years.
Future trends to watch for include changes in consumer preferences, impacts of health trends, and shifts in demographics, which could further influence beer consumption behaviors. Additionally, market movements towards craft beers and non-alcoholic alternatives may alter the traditional beer market landscape.
