The bread market in the Netherlands reached 898.93 million kilograms in 2023. The market experienced fluctuating trends in the past, with notable dips in 2014 (-4.69%) and 2016 (-8.5%), but also saw periods of growth such as in 2017 (6.44%) and 2020 (3.17%). The last two years showed minor variations with 2022 experiencing a -0.79% decline followed by a slight increase of 0.57% in 2023. Over the past five years, the market showed a moderate average annual growth rate (CAGR) of 0.47%. Moving forward, the market is projected to grow steadily with an anticipated annual growth rate (CAGR) of 0.43%, reaching 923.5 million kilograms by 2028.
Future trends to watch for:
- Increased consumer preference for healthier and specialty bread options.
- Impact of sustainability initiatives on production and packaging.
- Growth in online bread sales and home delivery services.