The value per capita of oral and dental hygiene preparations in Brunei declined from $4.98 in 2013 to $3.6 in 2023. Notably, this figure stood at $3.6 in both 2020 and 2023, marking a stagnation during that interval. Analyzing recent year-on-year variation, between 2022 and 2023, there was no growth, while from 2021 to 2022, a slight decline of 1.6% occurred. The compounded annual growth rate (CAGR) over the last five years indicates a decline of 2.5% per annum, highlighting a consistent downward trend.
Future trends to monitor include increased consumer awareness of oral health, introduction of innovative products, and potential shifts towards sustainable practices. Additionally, the growing e-commerce sector may influence distribution channels and consumer behavior in Brunei.
