European Healthcare Expenditure on Current Healthcare Expenditure by Retailers of Medical Goods by Country

In 2023, Greece led European healthcare expenditure on retailers of medical goods at 31.42% of total current health expenditure, showing a slight increase from the previous year. In contrast, most countries experienced declines, with Latvia seeing the most significant drop at 16.98%. Other countries with notable declines include Bulgaria, Hungary, and Estonia. Despite declines, Germany and Portugal remained relatively stable. Over the past five years, many nations have averaged minor declines in expenditure proportion per annum.

Moving forward, trends to watch include increased digitalization in healthcare retail, potential regulatory changes, and the evolution of consumer preferences towards online purchasing of medical goods. A focus on innovative technologies and healthcare solutions may also influence expenditure shifts.