In 2023, the US hair shampoo market size value per capita stood at $12.88. From 2024 to 2028, the forecasted values indicate a consistent upward trend. The year-on-year growth rates are modest, with values increasing steadily by about 2-3% annually. Over the five-year forecast period, the compound annual growth rate (CAGR) is expected to be approximately 2.25%, reflecting a stable expansion of market size per capita. This growth could be driven by increasing consumer awareness of hair care and a rise in premium product offerings.
Future trends to watch for include growing consumer preference for organic and sustainable shampoo products, increased investment in product innovation, and advancing e-commerce platforms facilitating greater market reach. Additionally, shifts in consumer demographics and lifestyle changes could significantly impact consumption patterns in the hair care industry.
