The United States leads as the top importer of printed or illustrated postcards, with nearly double the import value of the United Kingdom, which ranks second. Canada, Germany, and Hong Kong follow, showing a significant gap behind. While all countries exhibit steady year-on-year growth, the CAGR over the past five years has seen the U.S. market expanding robustly. However, countries like Australia and Switzerland register consistent albeit modest growth rates.
Future trends to watch involve digitalization possibly slowing physical postcard demand, but niche markets such as collectibles or specialty prints may sustain import interest. Economic factors could influence spending on non-essential items like postcards, impacting market dynamics.
Top countries in Top Importers of Printed or Illustrated Postcards
| # | 10 Countries | Million US Dollars | Last Year | |
|---|---|---|---|---|
| 1 | 1 United States | 434.23 | 2016 | |
| 2 | 2 United Kingdom | 214.22 | 2016 | |
| 3 | 3 Canada | 128.95 | 2016 | |
| 4 | 4 Germany | 64.33 | 2016 | |
| 5 | 5 Hong Kong | 40.09 | 2016 | |
| 6 | 6 Australia | 39.5 | 2016 | |
| 7 | 7 Netherlands | 34.89 | 2016 | |
| 8 | 8 Switzerland | 25.2 | 2016 | |
| 9 | 9 France | 22.12 | 2016 | |
| 10 | 10 Japan | 18.69 | 2016 |