The projected figures indicate a steady increase in the percentage of individuals who made online purchases in Friuli-Venezia Giulia, rising from 55.08% in 2024 to 64.48% in 2028. Comparing this growth since 2023, there is a clear upward trend, with an annual growth rate of about 2-3% per year, indicating a robust increase in online consumer engagement.
Key future trends to watch include advancements in digital payment systems, the influence of mobile commerce, and the impact of personalized shopping experiences, which are likely to further escalate online purchasing behavior in the region.
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