The Fragrances and Personal Care market in Austria showed consistent growth from 2012 to 2019, with values rising from 699.85 million Euros to 1106.6 million Euros. A notable annual increase occurred between 2016 and 2017, at 11.61%. However, 2020 saw a decline of 5.44%, likely due to the COVID-19 pandemic. Following this, the market rebounded, reaching 1145.7 million Euros in 2022. The most recent data shows a year-on-year growth of 1.37% from 2021 to 2022, with the five-year CAGR at 1.25%. As of 2023, the market is projected to remain steady or grow slightly.
Future trends to watch for include increased consumer demand for organic and sustainable products, innovations in fragrance technology, and the impact of e-commerce on market dynamics. Digital marketing and personalized consumer experiences are also expected to play significant roles in shaping market growth.
| # | 14 Countries | Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 United Kingdom | 4,215,700,000 | 2023 | +0.51% | +0.56% | View data |
| 2 | 2 Germany | 3,805,200,000 | 2023 | +1.86% | +0.16% | View data |
| 3 | 3 Spain | 1,818,400,000 | 2023 | -1.09% | -3.13% | View data |
| 4 | 4 Austria | 1,268,800,000 | 2023 | +3.65% | +3.15% | |
| 5 | 5 Greece | 1,020,400,000 | 2023 | +2.36% | +1.62% | View data |
| 6 | 6 Portugal | 860,040,000 | 2023 | +2.03% | +1.16% | View data |