The oral hygiene market in France experienced fluctuations over the past decade, seeing a notable decline from 2013 to 2016 and then a recovery phase starting in 2017. The market value stood at approximately 156.65 million Euros in 2023, representing a minor increase of 0.82% year-on-year from 2022. From 2018 to 2023, the compound annual growth rate (CAGR) was around -0.026%. Looking forward from 2024, a steady growth is foreseen with a forecasted 0.62% CAGR and a 3.12% overall growth rate by 2028.
Future trends to watch include:
- Innovations in oral care products
- Increasing consumer awareness and demand for premium oral hygiene products
- Rising prevalence of dental issues driving market demand
- Enhanced online retailing channels and digital marketing strategies
