The forecast indicates a steady increase in the number of individuals in France who have purchased online in the past 12 months, growing from a baseline of 77.9% in 2024 to 80.33% by 2028. The year-on-year growth rates reveal a consistent upward trend, highlighting ongoing consumer adoption of online shopping. Despite past data for 2023 not being provided, the projections suggest a gradual yet steady increase indicative of established e-commerce momentum.
Future trends to watch for:
- Increased penetration of mobile commerce, driven by improved mobile internet access and optimized shopping apps.
- The impact of tech innovations such as AI and AR in enhancing the online shopping experience.
- Changes in consumer behavior driven by sustainability concerns, potentially affecting product choices.
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