The forecast for the oral and dental hygiene preparations market (excluding dentifrices) in Brazil indicates a decline in per capita expenditure from $0.5 in 2024 to $0.29 in 2028. This represents a significant decrease of 42% over the forecast period. The market, which stood at $0.55 in 2023, shows a year-on-year reduction of 10% from 2024 onwards. The compound annual growth rate (CAGR) is expected to be negative, illustrating a downward trend in consumer spending in this category.

Future trends to watch for include:

Potential for market stabilization or resurgence due to product innovation.
Economic factors affecting disposable income and consumer purchasing power.
Increased awareness and demand for sustainable and eco-friendly products could influence market dynamics.