The market for men's and boys' overcoats, raincoats, and similar articles in Croatia has shown an overall growth from 439.6 thousand units in 2013 to 1033.5 thousand units in 2023. The most significant growth was observed between 2016 and 2018. Despite a slight decline in 2019 to 2021, the market rebounded in 2022 and 2023 with a positive year-on-year growth of 5.22% and 4.75%, respectively. The CAGR over the last five years stands at 0.84%.

Future trends to watch for include:

Shifts in consumer preferences for sustainable and functional outerwear.
The impact of economic conditions on consumer spending power in Croatia.
Technological advancements in fabric production influencing new product developments.
Possible growth opportunities through online retail expansion and international marketing strategies.