The Mate and Tea market in Kenya saw mixed growth patterns in the past decade. Notably, 2023 recorded a volume of 162.0 Thousand Metric Tons. Growth from 2014 to 2023 showed fluctuations, with significant increases in some years (12.4% in 2016) and declines in others (-0.69% in 2017 and -3.76% in 2020). For the years leading up to 2023, the market recorded a positive but modest growth trend with a CAGR of 1.15% over the last five years.
Future projections indicate a steady growth rate with the market expected to grow by 5.49% over the next five years, marking a CAGR of 1.07%. This suggests a stabilized yet positive growth trajectory for the Mate and Tea market in Kenya.
Trends to watch for:
- Changes in consumer preferences towards specialty and organic tea products.
- Impact of global supply chain disruptions on local production and pricing.
- Government policies and their possible effects on the agricultural sector.
- Technological advancements in tea processing and their influence on market dynamics.
