In 2023, the juice turnover in Norway stood at 57.3 million Euros. From 2024 onwards, the forecasted data shows a consistent year-on-year decline: 56.8 million Euros in 2024, 56.2 million Euros in 2025, 55.6 million Euros in 2026, 55.0 million Euros in 2027, and 54.4 million Euros in 2028. The year-on-year variations indicate a steady downtrend, with turnover decreasing by approximately 1% annually. Over the five-year period, the compound annual growth rate (CAGR) is -1.04%, reflecting the overall negative trend.

Future trends to watch for:

Sustainability and health trends influencing consumer preferences
Potential market shifts towards plant-based and organic juices
Changing demographics and their impact on consumption patterns
Technological advancements in juice production and packaging
Economic factors affecting disposable income and spending on non-essential goods