The fruit and vegetable juice market in the UK is projected to experience a declining trend in per capita consumption, as forecasted data shows a decrease from 0.19 kilograms in 2024 to 0.15 kilograms by 2028. This represents a year-on-year reduction of approximately 5.26% over this period, with a compound annual growth rate (CAGR) indicating a consistent downward trend in consumption. The baseline from 2023 to measure these variations indicates a continual decrease in consumer demand for these beverages.
Future trends to watch include potential shifts in consumer preferences toward alternative beverages, such as plant-based or functional drinks. Additionally, regulatory changes promoting healthier diets could impact market dynamics, as could sustainability trends affecting packaging and production processes.
