The Italian savoury biscuits market displays a consistent decline in per capita value from €4.18 in 2024 to €3.57 in 2028. Compared to 2023, which stood at €4.33, this represents a notable decreasing trend. Year-on-year, the market sees a reduction of approximately 3.6% in 2025, 4% in 2026, 3.9% in 2027, and 4.0% in 2028. The compound annual growth rate (CAGR) over the forecasted five-year period reveals an average annual decline of about 3.7%.
Key future trends to monitor include potential consumer shifts toward healthier snack options and economic fluctuations which could impact spending on non-essential food items. Companies should focus on product innovation and marketing strategies to potentially reverse this downward trend.
